• Advertising Your Downtown Main Street on Social Media

    Did you know three of the largest social media platforms operate on an algorithm, meaning not all of your followers will see the content you post? While it makes some sense because it helps keep timelines and feeds less overwhelming, it can make it difficult for your message to be seen. As Facebook, Twitter and Instagram try to prioritize and personalize posts, you have a smaller opportunity for both engagement and outreach. Luckily there is still something we can do about it…advertise your downtown main street content on social media.

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  • Is Social Media the Answer Your Shopping Center Has Been Waiting For?

    Believe us when we say social media has a place in your shopping center marketing plan. Think beyond sales, product promotions and dining options, and focus on creating an overall experience that drives long-term brand loyalty when promoting your shopping center. If you shift your thinking and look at your center as becoming a “destination,” the possibilities for attracting shoppers are endless. Here’s a few ways social media can help you engage and build brand loyalty with your shoppers each and every day.

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  • Get in the Game with a Downtown Main Street Mobile App

    Fun Fact Alert! 90% of time on mobile is spent using apps. Which makes sense since apps are designed for mobile consumption (see where we’re going here?). So what does this mean for your downtown main street? Well let’s start with this…a well-designed mobile app can be a gamechanger for those visiting. It can create a friction-free, seamless transition between your downtown main street website and your visitor’s in-market experience. Here are five reasons why we are true app believers:

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  • Why a Downtown Marketing Kit is Essential to Success

    So you might be asking yourself…What does it take to create a downtown main street where visitors and locals spend their time and their money?” The only way to truly answer that question is to do your homework and build a plan. Read on to find out why a downtown main street marketing kit is essential to a successful, thriving downtown main street district….

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  • Designing A Mobile Ready Downtown Main Street Website

    Having a mobile ready website is not just a buzzword…it’s the real deal! Mobile ready means users can access your website seamlessly on their mobile phones and tablets. That’s why we can’t emphasize this enough…if you’re looking to design a website for your downtown main street, then you MUST take mobile readiness into consideration!

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  • Growing a Highly Engaged Downtown Main Street Social Media Presence

    It’s time to shift your social media presence into high gear! According to a recent Social Media Marketing Industry Report, 92% of business marketers reported social media engagement is important to their business. Social media increases exposure, web traffic and thought leadership which works towards developing more dedicated and loyal customers. Having a large fanbase is necessary, but what we also want is an ENGAGED fanbase. They are our champions! Brand ambassadors! Biggest cheerleaders! So how do we do it? We suggest thinking about an increased social media presence in four steps: growth, engagement, acquisition, retention… better known as the GEAR model.

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  • Branding Your Downtown Main Street as a Destination

    It’s time to start thinking about your downtown main street in a whole new way. People are longing for a closeness in their community that is creating a desire for a strong downtown core—a place where people can gather, shop and eat on a regular basis. More importantly, the charm of small town main street’s are bringing businesses, driving tourism and making an economic impact. Want to take things to the next level? Here are four steps to get started with branding your downtown main street.

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  • Best Practices for Mobile Banner Ad Design

    Mobile advertising is a very exciting space. When compared to old-school print ads, mobile ads can be tested, tracked, and reach a far wider audience. However, since the web is such a busy place, you need to spend extra time making sure your mobile banner ad design is just right.

    By rushing through the design process, you’ll end up with a banner that performs poorly. Below we highlight six best practices you’ll want to follow when you’re going through the mobile banner ad design process.

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  • A Social Media Roadmap for your Shopping Center

    Shopping center sales are still accounting for more than half of all retail sales across the U.S. Even with the prevalence of online stores people are still turning to shopping centers to get their shopping done. However, if you own a shopping mall you need to think about adopting a new social media for shopping centers strategy in order to stay competitive.

    You can only practice old methods of marketing for so long. Shopping centers are more social by nature, so you can capitalize on this by utilizing social media to drive new customers in.

    Below we break down a simple roadmap you can follow to start building your shopping center’s social media following.   

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