downtown main street

  • Advertising Your Downtown Main Street on Social Media

    Did you know three of the largest social media platforms operate on an algorithm, meaning not all of your followers will see the content you post? While it makes some sense because it helps keep timelines and feeds less overwhelming, it can make it difficult for your message to be seen. As Facebook, Twitter and Instagram try to prioritize and personalize posts, you have a smaller opportunity for both engagement and outreach. Luckily there is still something we can do about it…advertise your downtown main street content on social media.

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  • Get in the Game with a Downtown Main Street Mobile App

    Fun Fact Alert! 90% of time on mobile is spent using apps. Which makes sense since apps are designed for mobile consumption (see where we’re going here?). So what does this mean for your downtown main street? Well let’s start with this…a well-designed mobile app can be a gamechanger for those visiting. It can create a friction-free, seamless transition between your downtown main street website and your visitor’s in-market experience. Here are five reasons why we are true app believers:

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  • Why a Downtown Marketing Kit is Essential to Success

    So you might be asking yourself…What does it take to create a downtown main street where visitors and locals spend their time and their money?” The only way to truly answer that question is to do your homework and build a plan. Read on to find out why a downtown main street marketing kit is essential to a successful, thriving downtown main street district….

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  • Designing A Mobile Ready Downtown Main Street Website

    Having a mobile ready website is not just a buzzword…it’s the real deal! Mobile ready means users can access your website seamlessly on their mobile phones and tablets. That’s why we can’t emphasize this enough…if you’re looking to design a website for your downtown main street, then you MUST take mobile readiness into consideration!

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  • Growing a Highly Engaged Downtown Main Street Social Media Presence

    It’s time to shift your social media presence into high gear! According to a recent Social Media Marketing Industry Report, 92% of business marketers reported social media engagement is important to their business. Social media increases exposure, web traffic and thought leadership which works towards developing more dedicated and loyal customers. Having a large fanbase is necessary, but what we also want is an ENGAGED fanbase. They are our champions! Brand ambassadors! Biggest cheerleaders! So how do we do it? We suggest thinking about an increased social media presence in four steps: growth, engagement, acquisition, retention… better known as the GEAR model.

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  • Branding Your Downtown Main Street as a Destination

    It’s time to start thinking about your downtown main street in a whole new way. People are longing for a closeness in their community that is creating a desire for a strong downtown core—a place where people can gather, shop and eat on a regular basis. More importantly, the charm of small town main street’s are bringing businesses, driving tourism and making an economic impact. Want to take things to the next level? Here are four steps to get started with branding your downtown main street.

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