Designing A Mobile Ready Downtown Main Street Website
Having a mobile ready website is not just a buzzword…it’s the real deal! Mobile ready means users can access your website seamlessly on their mobile phones and tablets. That’s why we can’t emphasize this enough…if you’re looking to design a website for your downtown main street, then you MUST take mobile readiness into consideration!
It’s imperative that out-of-towners (and locals too) can find your events, stores and restaurants online easily both during the decision-making process and while they are visiting. That’s why designing your website to be mobile ready improves everything from visitor retention, loading times, location services, and more.
Your Website Should Look Stunning On A Mobile Device
To sum it up, your website needs to look stunning and be user-friendly on a mobile phone, tablet, or smaller screen of any kind. Most likely, you’ve visited a desktop-only website on your smartphone before… can you remember how that went? Frustrating right?! In fact, research by McKinsey & Company says that 61% of users who had trouble accessing a site will never return. A poor design could be pushing away potential main street visitors while they are active in your area.
Events And Location Services Draw Out-Of-Town Guests
How do people find out about all of those farmers’ markets, pet adoptions, summer concerts and other public events that your Downtown Main Street offers? Simple, people find out about it online! When out-of-town visitors Google “things to do” in your town, they need to be able to find a list of upcoming events in the downtown area. Your site design needs an events calendar that is easily accessible on mobile as well as a list of shops, restaurants, bars, and merchants. Why you ask? Well 88 percent of smartphone users that research a local business either visit or call within 24 hours. Having easily accessible information can be the missing piece that drives people downtown.
So what makes a site mobile friendly?
It’s a pretty clear list in our book! And with 84% of your users on mobile, it’s also a pretty necessary one! Here are some of the basics necessary for creating a user-friendly mobile experience.
The layout and design must fit the small screen. White space is your friend! You can’t have buttons so close together that people run the risk of clicking an unwanted button!
Keep clicks to a minimum. The easier to navigate the better!
User engagement should be designed for touch screens with swiping, scrolling or tapping.
Has no distractions. Let’s keep folks on task
Is optimized for speed, with compressed images and short (or zero) scripts.
Uses content that is accessible via mobile. Flash as an example does not work on mobile.
Is designed for local. Most mobile searches are local searches.
Has simplified or no forms at all.